Congratulations to Pilot Company!

Chain of the Year Honoring Pilot Company •  Wednesday, October 8, 2024 •  5:30PM - 8:00PM •

The Strat - Las Vegas

Supplier companies must be sponsors to attend. Suppliers interested in sponsorship opportunities should contact Lindsay Buck, VP of sales, at [email protected].

CStore Decisions is proud to announce Pilot Company (Pilot) as its 2024 Chain of the Year.


Pilot is taking a people-focused approach as it modernizes locations, embraces foodservice, incorporates new technology, and creates an employee-centric culture. At the same time, it continues to build an electric vehicle (EV) charging network from coast to coast.


Founded in 1958, Pilot has grown to become one of the leading fuel suppliers and the largest operator of travel centers in North America. A wholly owned subsidiary of Berkshire Hathaway, Pilot’s travel center network includes nearly 900 locations across 44 states and five Canadian provinces.


In March 2022, Pilot announced its $1+ billion New Horizons initiative to remodel and modernize up to 400 stores across its more than 680 company-owned and operated locations. So far, the chain has completed over 160 store remodels, with more than 200 expected to be completed by the end of this year. It opened nine new-to-industry sites in 2023 and plans to add 10 more in 2024.


The modernization initiative has included bringing foodservice front and center, adding kitchens, and expanding Pilot’s signature fresh deli menu. In addition to quick-serve restaurants, Pilot continues to expand its fresh deli options with feature programs such as pizza, wings, homestyle meals and grab-and-go food. The chain also invests in new technology and equipment and develops programs, policies and practices supporting its people-first culture.


Innovation has always been a strong part of Pilot’s culture. It continues to introduce assisted self-checkout options to new and remodeled locations and is rolling out third-party delivery across its fleet of stores.


On the backend, the chain has been busy simplifying systems and automating tasks while rolling out new tablets and handhelds for team members. Pilot also features the myRewards Plus app to help guests navigate their Pilot experience.


In 2022, the company began elevating its rewards and recognition program and benefits offerings to make the employee experience the best in class. Pilot has introduced an updated onboarding program to provide more consistency for incoming team members. In 2023, it launched the Fueling Recognition program, an employee engagement tool that includes in-app points awarded for great work, milestones, etc.


And those are just some of the ways Pilot is reinventing itself for tomorrow.

Sponsorship Opportunities

Supplier companies must be sponsors to attend. Suppliers interested in sponsorship opportunities should contact Lindsay Buck, VP of sales, at [email protected] or fill out the form below.

About the Chain of the Year Award


CStore Decisions’ Chain of the Year award annually honors a convenience store, travel center or petroleum chain that has established itself as a superior retailer and innovator in the industry. CStore Decisions’ first Chain of the Year award was Wawa Inc. in 1990. Pilot follows the 2023 Chain of the Year Winner TXB. Past winners of this prestigious award include Sheetz, Maverik, RaceTrac, 7-Eleven Inc., Kwik Trip, Alimentation Couche-Tard, QuikTrip, Rutter’s and Family Express.

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