7-Eleven has partnered with Blue Diamond Almonds to introduce its new Cherry Slurpee-flavored almonds. The new standout flavor transforms the nostalgic Slurpee drink flavor into a summertime snack.
This new flavor innovation is ideal for grab-and-go customers, with each serving containing antioxidant vitamin E and seven grams of protein.
“Cherry is an iconic summer flavor, so it immediately came to our attention when ideating, and what encapsulates that more than the sweet and refreshing Cherry Slurpee drink,” said Maya Erwin, vice president of marketing and innovation at Blue Diamond. “Bringing this flavor to our protein packed almonds makes it the perfect snack for the flavors you crave in the warmer months, while delivering on our desire to provide consumers with new and exciting flavors.”
This collaboration comes on the heels of Blue Diamond’s partnership with Mike’s Hot Honey as the company continues to set its sights on innovation by tapping into fan-favorite and trending flavors.
Blue Diamond Cherry Slurpee Almonds are now available for a limited time at participating 7-Eleven, Speedway and Stripes locations nationwide in 1.5-ounce snack tubes. Consumers can also find the sweet treat on The Nutty Cruiser, Blue Diamond’s 20-foot almond shaped sampling vehicle, over the next couple of months as it continues its tour around the U.S.
“At 7-Eleven, we’re always looking for new ways to bring fun, unexpected flavor experiences to our customers,” said Randy Quinn, senior vice president, merchandising (vault and proprietary beverage) at 7-Eleven, Inc. “Cherry has long been one of our most beloved Slurpee drink flavors, and seeing it reimagined in a whole new format is a great way to extend that summertime nostalgia beyond the cup.”
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, 7-Eleven, Inc. operates and franchises Speedway, Stripes, Laredo Taco Co. and Raise the Roost Chicken and Biscuits locations.
Known for its iconic brands such as Slurpee, Big Bite and Big Gulp, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos.
