7-Eleven recently announced a new partnership with Electrolit, through which the retailer has introduced Electrolit’s newest flavor, Pink Grapefruit, exclusively on 7-Eleven shelves. Launched just in time for spring, the beverage comes in 21-ounce bottles.
Meeting America’s demand for subtle zesty tastes, with market research predicting the North American citrus flavors segment will grow (CAGR) by 3.84% by 2027, Electrolit is poised to ride the flavor wave with Pink Grapefruit beverages packed with magnesium, sodium, potassium, calcium and glucose. Electrolit’s sweet and vibrant flavor provides complete hydration when electrolytes and ions are low to replenish the body.
Joining Electrolit’s ever-growing and evolving flavor and format portfolio that features core and limited edition variants, consumers can also explore five Zero Sugar options and ready-to-mix electrolyte hydration sachets available in the all-new Lemon Lime, Fruit Punch, Grape and Strawberry Kiwi to meet any hydration preference. Each serving in the iconic rectangular Electrolit bottle, measuring 21 ounces, is packed with 326 milligrams of electrolytes. The real glucose in the formula is a natural energy source that enhances the body’s recovery from dehydration.
Other Electrolit variants can be purchased at Walmart, Kroger, HEB, 7-Eleven, Circle K and more, and through online channels. There are ongoing opportunities to add additional flavor limited-time offers (LTOs) as the brand expands its product offerings.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, 7-Eleven, Inc. operates and franchises Speedway, Stripes, Laredo Taco Co. and Raise the Roost Chicken and Biscuits locations.
Known for its iconic brands such as Slurpee, Big Bite and Big Gulp, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos.
