7-Eleven has unveiled Southland Reserve, an exclusive new private label cold brew tea line formed through a partnership with AriZona Beverages.
The line comes with four flavors: Sweet Tea, Unsweet Tea, Peach Tea and Lemon Tea. Available at 7-Eleven, Speedway and Stripes stores nationwide, the new beverage line pays tribute to the company’s origin story, which was originally founded in 1927 as Southland Ice Co., under Southland Corp., before the 7-Eleven name was coined in 1946.
The Southland Reserve Cold Brew tea packaging design even pays tribute to 7-Eleven’s rich history, featuring imagery inspired by a 1950s-era photo of the convenience store giving a visual reminder of the brand’s deep-rooted legacy in convenience retail.
“This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today,” said Nikki Boyers, vice president, private brands at 7-Eleven. “With this lineup, we’re bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new.”
Southland Reserve Cold Brew teas are available in 16-ounce bottles and crafted using gravity-based filtration and cold steeping process. The black and green tea leaves are source from Argentina, Indonesia and Kenya and steeped for an extended period to ensure an aromatic flavor without bitterness.
“At AriZona, we’ve always been passionate about bringing high-quality, great-tasting beverages to our customers,” said Don Vultaggio, chairman and founder at AriZona Beverages. “Working with 7-Eleven to create Southland Reserve Cold Brew tea was a natural fit. By combining our expertise in cold brewing with 7-Eleven’s deep-rooted legacy, we’ve crafted a refreshing and flavorful tea that we know customers will love.”
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, 7-Eleven operates and franchises Speedway, Stripes, Laredo Taco Co. and Raise the Roost Chicken and Biscuits locations.
Known for its iconic brands such as Slurpee, Big Bite and Big Gulp, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos.
