On the heels of the popular Slurpee Lite vitaminwater Chill drink that launched earlier this year, 7-Eleven is adding Glaceau vitaminwater fire, a spicy watermelon-lime flavor.
The newest Slurpee Lite drink is naturally flavored, contains less sugar, is fortified with vitamins B3, B6 and B12, and an eight-ounce serving has just 20 calories.
Inspired by the bottled vitaminwater fire, the Slurpee drink is described as a spicy watermelon-lime flavor with a touch of jalapeño and habañero that sparks a “slight tingling sensation.” Glaceau vitaminwater is a 7-Eleven top-selling non-carbonated, flavored water.
“After the big splash that vitaminwater Chill Slurpee Lite drink made with Slurpee-lovers, we expect this spicy watermelon-lime vitaminwater fire will be even bigger,” said Jacob Barnes, 7-Eleven proprietary beverages director. “Slurpee Lite has had some of our more unusual and sophisticated flavors, so thirsty customers can cut sugar without sacrificing flavor.”
The American palate is growing more adventurous, and according to 7-Eleven, Gen Z’ers love the duality of sweet flavors paired with spice, sour or salt. The Slurpee Lite vitaminwater fire drink mirrors established trends in candy, chocolates and frozen treats categories that are bringing the heat with the sweet.
Each Slurpee drink purchase counts towards the ongoing 7Rewards “buy six-get seventh cup free” loyalty offer.
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Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 69,000 stores in 17 countries, including 11,800 in North America.
