7-Eleven has announced the return of its annual birthday tradition, which takes place on Friday, July 11 (7/11). Now celebrating its 98th year of business, customers will be able to grab a free small Slurpee drink at participating 7-Eleven, Speedway and Stripes locations across the U.S.
This year, the retailer is debuting “Tongue-toos,” first-of-its-kind temporary tongue tattoos activated by Slurpee. Guests can simply enjoy a Slurpee drink, apply the tattoo on the tongue, and wait for the reveal.
Inspired by the signature color mark a Slurpee drink leaves behind on the tongue, tongue-toos are an homage to this colorful rite of passage every Slurpee drink fan knows well. The tattoo features the brand’s signature “S” in four shade options: blue, green, red and purple.
7Rewards and Speedy Rewards members can grab tongue-toos at select 7-Eleven and Speedway locations on Slurpee Day.
Additionally, the fan-favorite Mountain Dew Infinite Swirl flavor is making its return to stores in the first ever Big Gulp and Slurpee drink varieties. The vibrant blue pineapple-berry blend is also available in 20-ounce bottles.
“This Slurpee Day, we’re mixing things up with new flavors, our celebratory swag and even a twist designed to mark tastebuds in the coolest way possible,” said Marissa Jarratt, executive vice president and chief marketing & sustainability officer at 7-Eleven, Inc. “We love finding new ways to amp up the Slurpee drink experience and creating lasting moments for our customers, on Slurpee Day and all year round.”
Also this year, 7-Eleven is giving customers the chance to win $5,000 daily through the 7-Eleven and Speedway apps. Now through year-end, loyalty members can shop, scan their rewards app and play the in-app game for a shot at $5,000.
