7-Eleven has announced the launch of its latest 7Collection drop: Midnight Driving Club. The limited-time line draws inspiration from Japanese street style and late night drives.
Building on the momentum of past 7-Eleven golf and car-inspired collections, Midnight Driving Club taps into new cultural influences and elevated design.
“It’s a collision of streetwear, midnight drives and fairway flair — where swing meets street and convenience fuels cool,” 7-Eleven noted in a statement.
The collection reflects a curated fusion shaped by 7-Eleven’s unique connection to Japanese culture, late-night energy and golf.
“At 7-Eleven, we’re always looking for new ways to connect with consumers, which includes leaning into their passions and interests to help shape what we do next,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven. “We uncovered a growing affinity for golf in culture, and we reimagined it through the lens of Japanese street style to create Midnight Driving Club — a collection that feels fresh, authentic and unmistakably 7-Eleven.”
From statement pieces to everyday staples, the collection reimagines golf through a modern, streetwear-inspired lens. Customers can find polos, tees and crewnecks, in addition to golf bag kits, branded towels, caps, bucket hats, visors and graphic bandanas.
The global retailer worked with renowned Japanese golf photographer Kohjiro Kinno to photograph the collection.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, 7-Eleven, Inc. operates and franchises Speedway, Stripes, Laredo Taco Co. and Raise the Roost Chicken and Biscuits locations.
