7‑Eleven stores are introducing 7-Select Replenish, is a new private-brand sports drink (isotonic) that contains no artificial sweeteners or high-fructose corn syrup.
Available exclusively at 7‑Eleven stores, 7-Select Replenish is available in four flavors: lemonade, orange mango, cucumber mint and guava splash. While the everyday suggested retail price (SRP) is $1.99, customers can take advantage of a limited-time buy one-get one free offer.
Sweetened with stevia and real sugar, the electrolyte hydration beverage also contains 100% of the daily values of vitamins A, E, Niacin (B3), B5 and Pantothenic Acid (B6) per 12-ounce serving. 7-Select Replenish has 15 grams of sugar and 60 calories per serving or 150 calories per 28-ounce bottle.
Isotonic drinks may help to replace electrolytes and minerals such as sodium, potassium, calcium and magnesium lost during exercise or strenuous activity. 7-Select Replenish contains all four.
“As with all 7‑Eleven private brand products, we wanted to make sure our new sport drink would stand out in quality, taste, uniqueness and value,” said 7‑Eleven President and CEO Joe DePinto. “We benchmarked against the best and added differentiated attributes that we know our customers are seeking.”
7‑Eleven has been building its private brand beverage lineup. Just a few weeks ago, stores added Quake performance energy drinks to their vaults, and the private brand beverage has already acquired a loyal following. Available in four flavors, Quake energy drinks combine the best of energy, sports and performance drinks into one.
Its award-winning 7-Select GO!Smart line of organic cold-pressed juices includes both single-ingredient fruit juices and fruit and vegetable blends. Within months of launching, sales of several varieties landed in the top 10 of juices sold in 20-ounce or smaller juice category.
“7‑Eleven is one of the leading beverage retailers for a reason,” said Tim Cogil, 7‑Eleven senior director of private brands. “We listen to our customers, stay ahead of the latest trends and offer refreshing drinks you can’t find anywhere else. 7-Select Replenish has received great reviews and is an effective thirst-quencher whether recovering from a tough workout or just needing to cool down on a hot summer day … or any day.”
