7-Eleven has announced the return of its limited-edition April Fools’ Month Mystery Donut, available at participating 7-Eleven, Speedway and Stripes locations throughout the month of April.
Whether customers are looking for a classic flavor or a unique one, the mystery doughnut promises to spark curiosity and excitement. Built as a Bismark-style doughnut, what’s inside remains a closely guarded secret.
“Every April, we like to add a little mischief to our bakery offerings with the mystery doughnut as an unexpected twist that’s all about surprising our customers in the spirit of April Fool’s Day,” said Brandon Brown, senior vice president, fresh foods at 7-Eleven, Inc. “It may seem like a prank, but it’s no joke! This mystery doughnut is hitting stores, offering a fun and unexpected treat to shake up your day.”
Additionally, customers can grab $1 deals on select snacks, drinks and treats during Dollar Days until March 31.
7-Eleven is also giving customers the chance to win $5,000 daily through the 7-Eleven and Speedway apps. Now through year-end, loyalty members can shop, scan their rewards app and play the in-app game for a shot at $5,000.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, 7-Eleven, Inc. operates and franchises Speedway, Stripes, Laredo Taco Co. and Raise the Roost Chicken and Biscuits locations.
Known for its iconic brands such as Slurpee, Big Bite and Big Gulp, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos.