7-eleven-slurpee-promoTo welcome its latest Slurpee flavor to 7-Eleven stores, 7-Eleven is hosting a week-long “Buy One-Get One Free” Slurpee promotion.

From Sept. 12-18, 7-Eleven customers will have the chance to Share-a-Slurpee during the week-long “Buy One-Get One Free”  Slurpee promotion. In addition to this fun fall promotion, 7-Eleven has also unveiled this year’s featured fall Slurpee flavor.

Available exclusively at 7-Eleven stores this fall, the featured Slurpee flavor is Green Apple Skittles, which transforms the popular sour candy into a refreshing frozen Slurpee beverage.

Customers who buy any size or flavor Slurpee drink can receive a second Slurpee drink free. The free Slurpee drink can be the same size as purchased or smaller.

“We have had a lot of fun this year toasting Slurpee’s 50th again and again with – what else – a Slurpee drink, America’s favorite frozen treat,” said Laura Gordon, vice president of marketing and brand innovation. “I think Slurpee always tastes better when sharing with someone else. Our customers must too, because so many bring family and friends with them when they stop by for a Slurpee drink.”

Part of the Slurpee fun is capturing the experience with photos and sharing it on social media. 7-Eleven is using the hashtag #SLURPEE50 so Slurpee fans can share their experience on Twitter, Facebook, Instagram and Snapchat (username: REALLYSLURPEE).

“This offer is not only a great value,” Gordon said, “but also provides a refreshing way to brighten someone else’s day with a Slurp-it-Forward free Slurpee.”

During the Buy One-Get One Free Slurpee drink event, both the purchased and free Slurpee drinks count toward the 7Rewards “Buy Six, Get the Seventh Free” drink offer available on the 7-Eleven smartphone app.

To participate in the 7Rewards program, customers must use 7‑Eleven’s mobile app, available in the Apple App Store or Google Play, and register as a member. The member’s unique, scannable barcode and digital punch card are located on the app’s home screen for easier use.

Beverages & Cold Vault, Industry News