7-Eleven announced that it has reached 25 million loyalty members through its 7Rewards loyalty program.
Since expanding its 7Rewards loyalty program two years ago, 7-Eleven has seen membership in the app-based platform almost triple (266%) from 9 million to 25 million members.
This explosive membership growth has translated to increased store visits and a larger, more loyal customer base for the world’s largest convenience retailer.
In 2019, 7-Eleven was awarded several awards for its loyalty program, including Loyalty360 Technology and Trends Platinum Award, The International Business ‘Gold Stevie’ Award for Integrated Mobile Experience and more.
These annual awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful and measurable way.
7‑Eleven Inc. is the largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 69,000 stores in 17 countries, including 11,800 in North America.
