7-Eleven has entered a new distribution agreement with Xyience, allowing Xenergy energy drinks, to be stocked in more than 5,000 locations.
“This partnership represents an enormous opportunity for Xyience to bring the Xenergy name and product to a broader customer base,” said Bill Underhill, CEO and chairman of the board of Xyience. “We have achieved tremendous growth and traction in the competitive energy drink market, and we are extremely pleased to be working with 7-Eleven as a partner to help drive rapid growth in this exciting category.”
The new agreement also makes 7-Eleven the first distributor to stock Xenergy’s newest flavors, Mango Guava, Pink Lemon and Blu Pom.