Glady to manage the sales of lubricants for the consumer market.
VP Racing Fuels has appointed Richard Glady to the position of sales manager-lubricants.
Glady will be reporting to Bruce Hendel, VP’s director-consumer product sales. Based at the company’s headquarters in San Antonio, Glady will be responsible for sales of lubricants developed for the consumer market.
Glady has broad experience in sales and marketing in the Lubricants industry. During 15 years with American Refining Group, he served as vice president-lubricant sales & marketing with responsibility for growing sales of Brad Penn and Penn Grade 1 branded oils through direct, distributor and retail distribution channels. Previously with Witco Corp., Glady served at various times as director of marketing, advertising, public relations, racing and installed lubricants sales and marketing.
“Richard brings a wealth of experience to our sales team,” said Hendel. “As we develop and launch products in what for VP is a new market segment, his industry insight will be invaluable.”
“VP Racing Fuels has an outstanding reputation in the racing and high performance market. With VP’s diversification strategy the Lubricants sector is a natural extension of their core markets,” said Glady. “I am truly excited about building another lubricant brand with VP.”