Following acquisition by Sunoco LP, Aloha Petroleum to retain brand name.
Aloha Petroleum, the largest independent gasoline marketer and one of the largest convenience-store operators in Hawaii, will retain its brand name following its acquisition by Sunoco LP, according to a report by OPIS.
OPIS noted this is different from the brand strategy Sunoco adopted for Susser Petroleum, which was renamed Sunoco following its acquisition in August.
Aloha was originally purchased by Susser Petroleum Partners in September.
Besides retail stores and fuel marketing businesses, Honolulu-based gasoline marketer Aloha Petroleum also has an extensive wholesale fuel distribution network and six fuel storage terminals on the islands.
Aloha currently markets through approximately 100 Shell, Aloha and Mahalo branded fuel stations throughout the state, about half of which are company-operated.
Sunoco LP is a master limited partnership that primarily distributes motor fuel to convenience stores, independent dealers, commercial customers and distributors. Sunoco also operates more than 100 convenience stores and retail fuel sites.
