Alon and DK Fuel have brought the “Spin for Fuel, Win for Life” campaign on the road to local communities.
Through the unique sweepstakes program, customers across the Southwest have entered for the chance to win a personal spin of the branded prize wheel at their favorite Alon or DK station. Each month, one lucky winner is selected to host a community event where they spin for fuel-focused prizes, ranging from fuel gift cards to the campaign’s top prize: free fuel for life.
So far, three winners have been celebrated with on-site prize events:
- January Winner: Shawn R. — Midwest City, Okla. ($750 prize)
- February Winner: Courtney S. — Cisco, Texas ($250 prize)
- March Winner: Antonio V. — Lubbock, Texas ($500 prize)
The sweepstakes ends on April 30, and excitement is building as one final winner will soon be drawn and surprised with their own spin celebration.
The traveling prize wheel initiative has allowed Alon and DK Fuel not only to reward loyal customers, but also to connect with local communities at a personal level — creating memorable experiences and reinforcing brand loyalty in markets across the region.
“Our ‘Spin for Fuel, Win for Life’ campaign has given us an incredible opportunity to get out into our markets, connect with our customers face to face, and celebrate the people and communities that fuel our brand,” said Hunter Jackson, lead advertising specialist for branded wholesale at Delek US Holdings. “Many of these activations have taken us to locations we don’t often get to visit in person, making it all the more meaningful for our team and the stations we support.”
The campaign, promoted through in-store signage, digital marketing and direct SMS outreach, reflects Alon and DK Fuel’s broader strategy to blend localized engagement with a memorable customer experience — enhancing brand visibility in a highly competitive fuel retail market.
Alon and DK are American fuel brands with a strong presence across the Southwestern U.S. Alon/DK serves communities through more than 700 branded locations, offering customers reliable fuel and exciting promotions that reward loyalty and enhance the driving experience.
