ARKO Corp. has announced the opening of its first foodservice-focused remodeled store in Ashland, Va. The milestone location also showcases fas craves, the retailer’s new food brand that will be a key feature of future store remodels across its nationwide network.
This flagship location is the first of eight initial sites — six remodels and two new-to-industry builds — launched as part of a pilot program focused on delivering a relevant menu of hot and cold grab-and-go items. The new concept debuts a prepared food and dispensed beverage concept designed for today’s on-the-go consumer, whether it’s a quick breakfast, a convenient lunch or an afternoon snack.
The new menu includes hot and cold grab-and-go, roller grill, bakery and dispensed beverages, with standout offerings like crispy chicken biscuits, potato wedges, mozzarella sticks, jumbo chicken wings, the “Ultimate Chicken Tender,” Tyson chicken sandwiches and pub burgers. Beverage selections are equally enticing, featuring nitro cold brew, bean-to-cup hot and iced coffee, iced teas, lemonades, Frazil Slush and Café Tango frozen coffee.
“This new food concept remodel and the introduction of fas craves represent a bold step forward in how we serve our customers,” said Arie Kotler, president and CEO at ARKO Corp. “We’re focused on transforming the convenience experience — not just with updated stores, but with food offerings that truly resonate with today’s on-the-go consumer.”
The remodeled store is designed to attract new customers, according to a statement from ARKO, with a layout that’s easy to shop and a product assortment shaped directly by customer feedback. It includes modernized features such as digital menu boards and a brighter, more contemporary interior design.
To celebrate the first day of operation on June 25, customers can enjoy special food deals including two Ultimate Chicken Tenders and a small side of potato wedges for just $4.99, and any fountain drink, tea or lemonade for only 99 cents.
While the store opens on June 25th, a formal grand opening celebration is planned for July 16–29, featuring additional promotions and community-focused events.
fas craves will continue to roll out alongside store remodels throughout ARKO’s network.
ARKO Corp. is a Fortune 500 company that owns 100% of GPM Investments and is one of the largest operators of convenience stores and wholesalers of fuel in the U.S. Based in Richmond, Va., ARKO operates in four reportable segments: retail, which includes convenience stores selling merchandise and fuel products to retail customers; wholesale, which supplies fuel to independent dealers and consignment agents; fleet fueling, which includes the operation of proprietary and third-party cardlock locations, and issuance of proprietary fuel cards that provide customers access to a nationwide network of fueling sites; and GPM Petroleum, which sells and supplies fuel to retail and wholesale sites.
