Top quartile c-store retailers have adapted their offering and execution to meet changing customer needs, but the threat of disruption grows louder still. While most retailers have been grappling with how to transform themselves amid digital disruption for some time, the COVID-19 pandemic introduced new and unexpected challenges. Still, many c-store chains are responding with…
NRF BIG Show 2019 Highlights
Retailers arrived in New York City to learn the latest trends and view cutting-edge products shaping the retail landscape in 2019. By David Hochman The NRF, “Retails BIG Show,” is known for showcasing the technologies that power the retail industry. The show floor, which basically covers an entire Manhattan city block, encompasses 700+ exhibitors. Those…
NRF BIG Show 2018 Highlights
Embracing emerging technology is key in powering growth at retail. By: David Hochman 2017 was quite a year for the retail industry, with game-changing acquisitions, technology disruptions continuing at a lightning-fast rate and a new term, the “Retail Apocalypse,” used to describe the glut of store closing announcements, became popular. If that gives off the…
NRF Retail’s BIG Show 2017 Highlights
A.I., loyalty, big data, predictive analytics and in-store tech showcased at the National Retail Federation (NRF) Retail’s BIG Show. By David Hochman The National Retail Federation (NRF) Retail’s BIG Show drew retailers to New York City from Jan. 15-17. At last year’s show, the rise of artificial intelligence (A.I.) in retail was cited as one…
The Benefits of Access Control Security Systems for C-Stores
By David Hochman, Founder, DJH Marketing Communications Everything from limiting the points-of-entry, to controlling which employees have access to high-value storage rooms, access control solutions can cover many different aspects of convenience store security and risk management. The convenience store category collectively faces a number of challenges with regards to building access control to consider.…
Influencer Marketing is Going to be Huge
By Dave Hochman, Founder, DJH Marketing Communications Inc. There have been quite a few new flavors added to the marketing mix over the past few years. One of the most interesting for the C-Store is called Influencer Marketing. Influencer Marketing is basically marketing that takes aim at specific key individuals as opposed to demographically based…
Storefront Crashes: Why They Occur and How to Prevent Them
By David Hochman, founder of DJH Marketing Communications Inc. A child or even a dog left in a car with the engine running while parked at a suburban strip mall accidentally engages the transmission and sends an SUV headfirst into a convenience storefront window. After filling up, an elderly woman hits the pedal instead of…
NRF Show Recap
By David Hochman, founder of DJH Marketing Communications Inc. With so many exhibitors (over 600) displaying their wares at the National Retail Federation’s annual conference (it’s called The Big Show for a reason) earlier this month, it would be an impossible task to try to cover them all. That doesn’t stop the army of PR…
Top Takeaways From NRF
The 2015 National Retail Federation’s annual conference wrapped up in New York City yesterday with a host of retail innovations on display. By Dave Hochman, Contributing Editor The National Retail Federation’s (NRF) annual conference in New York City closed yesterday, Jan 15., but not before attendees were treated to five days of emerging retail trends…
The Future is Here & Now: Cloud-Based Mobile POS Solutions (and Free Waffles)
By David Hochman, owner of DJH Marketing Communications I recently had the opportunity to attend the BIG Show, aka the NRF Annual Convention & Expo in New York City. The expo is called the BIG Show for a reason. The NRF is the world’s largest retail trade association, with members including department store, specialty, discount,…