As consumer demand for touchless and frictionless experiences has risen rapidly during the COVID-19 pandemic, convenience retailers — on the average — are encountering greater challenges in meeting these needs than retailers in other verticals. These outsized challenges facing c-stores are in large part due to technology debt that the convenience vertical still bears and…
How to Retain Newly Acquired Digital Consumers
The COVID-19 pandemic has made customers hyperaware of physical touch points while shopping, so it comes as no surprise that retailers across verticals have seen substantially more customers opting to use their digital commerce experience (DCXs). For many c-stores offering a digital experience today, their DCX consists of an online ordering interface, SMS or email…