Lay’s Do Us A Flavor contest named Lay’s Bacon Grilled Cheese Flavored Potato Chips as the winner. The winning flavor, submitted by Paula George from Sapulpa, Okla., will receive a $1 million prize and join the ranks of other Do Us A Flavor winners, including Lay’s Crispy Taco, Lay’s Southern Biscuits & Gravy, Lay’s Cheesy Garlic Bread and Lay’s Wavy Fried Green Tomato Flavored Potato Chips.
Savory and comforting, Lay’s Bacon Grilled Cheese is a nostalgic ode to the classic dish, combining two of everyone’s favorites — bacon and grilled cheese. George drew inspiration from her late father’s bacon grilled cheese recipe and hopes the flavor will bring fans a similar memory of a favorite meal, enjoyed on the cheesy crunch of a Lay’s potato chip.
This year’s contest received more than 700,000 potato chip flavor submissions from fans across the country, with Lay’s Valentina & Lime submitted by Araceli Huerta and Lay’s Wavy Korean-Style Fried Chicken submitted by Neelia Lynn named as the two other finalists that vied for fans’ votes. The three 2025 Lay’s Do Us A Flavor finalists are on store shelves nationwide while supplies last.
PepsiCo
