Founded in 1988, Onvo — formerly known as Liberty — is a family business with roots in northeast Pennsylvania. The company first introduced its Food on the Fly program as a grab-and-go offering in Onvo’s Dorrance, Pa., location in Q2 of 2024. Its made-to-order version of the program debuted in its new-to-industry store located in Pottsville, Pa., in October 2024.
The Food on the Fly menu features foods that range from healthy to indulgent. Its flagship offering is a toasted burrito called the Craverito.
“Some unique items offered include the Pulled Pork Mac Attack Craverito, which includes barbecue pulled pork and white cheddar mac and cheese, and our Cowboy Steak Craverito with cilantro lime rice,” said Bill Donmoyer, VP of operations — travel plazas for Onvo, which owns 40 travel plazas and gas stations in Pennsylvania and New York, 32 of which are company operated.
While Craveritos stand out as the program’s signature product, bowls and quesadillas are also stars on the Food on the Fly menu. Customers can opt for items such as the Buffalo Chicken Mac and Cheese Bowl, a loaded breakfast bowl or a four-cheese quesadilla.
“All of our offerings in the made-to-order program are fully customizable,” Donmoyer said, adding that customers can elect to add or subtract toppings, sides or sauces.
Because a successful foodservice program requires a high-quality coffee offering, Onvo features bean-to-cup coffee as well as custom coffees, lattes, and iced and frozen drinks. Hot dispensed favorites include items such as the Caramel Latte, French Vanilla Crème Brulee, Pumpkin Roll and Brown Butter Toffee White Mocha.
Meeting Evolving Customer Needs
The Food on the Fly program stands out because it features a distinctive menu that sets itself apart from other current options in Onvo’s market area.
“As we strive to meet our guests’ needs, the Food on the Fly program was developed to offer another food option to our existing branded restaurant offering,” Donmoyer said. “We feel the offerings fill a niche in the market not traditionally offered by existing concepts.”
With its highly differentiated offerings, Onvo gains a competitive edge over QSR rivals. By featuring indulgent, high-quality ingredients that deliver exceptional taste and value, the menu further strengthens Onvo’s position as it looks to compete with other restaurants in its market area.
The combination of great value, generous portions of high-quality food at an affordable price, and the option for personalized customization makes this offering an attractive choice for budget-conscious customers facing inflationary pressures, too.
Since launching the program, Onvo has received a positive response from customers with many trying out new combinations for the first time.
Onvo plans to continue to expand the On the Fly foodservice program to additional locations in the coming year. Legacy stores will receive the grab-and-go version of the program, while two made-to-order versions are set to open in 2025 — one in a store that is being remodeled from the ground up and one in a new-to-industry location.
With an innovative offering complete with high-quality ingredients, customization and value, Onvo’s new foodservice program is sure to continue to resonate with customers.
