Aims to improve consumer loyalty and store traffic with forecourt media platform.
The inOvationTV media program, a forecourt media platform offered jointly by Wayne, A GE Business a global innovator of fuel dispensers and forecourt technologies, and Gas Station TV (GSTV), America’s No. 1 video network at the pump, has expanded its reach in the Chicago metropolitan area.
Buchanan Energy and its Bucky’s convenience store division recently agreed to install Wayne Ovation fuel dispensers—equipped with the inOvationTV media platform—at more than 35 of its company-owned Mobil sites in the Chicago metropolitan area.
“We are first and foremost in the customer service business,” stated Steve Buchanan, president, Buchanan Energy Co. “We really like the fact that the inOvationTV media program will improve the fueling experience for our customers and help improve consumer loyalty and traffic at our stores.”
The inOvationTV media program features exclusive programming provided by GSTV, and the new agreement will increase the reach and viewership of the GSTV network.
“Chicagoland is obviously a significant and important region,” stated David Leider, CEO, GSTV. “We’re very pleased that Buchanan has afforded us the opportunity to significantly increase our presence in the greater Chicago metropolitan area, and enhance the forecourt dynamic for Buchanan and their customers.”
The agreement also represents a significant commitment on the part of Buchanan Energy and Bucky’s to upgrade their forecourts with new dispensers.
“Bucky’s is committed to the continuous and ongoing improvement of their locations,” stated Cameron Nokes, product manager for the inOvationTV media program at Wayne. “We’re excited that they’ve chosen our Ovation dispensers and the inOvationTV media platform as an integral part of their ongoing image enhancement efforts.”
Buchanan Energy (dba Bucky’s) is a family-owned and -operated chain of 200 convenience stores and gas stations in the Midwest.
