Using the KickBack Points coalition program, Alamosa Building Supply and La Jara Trading Post join a loyalty network that includes Alta Convenience Stores, Rainbow Grocery and Summit Markets in Colorado.
When Alamosa Building Supply and La Jara Trading Post (LJTP) were looking for a fresh way to compete with the national retail brands, it turned to KickBack Points for a customized coalition loyalty program that met all of its needs.
That’s because loyalty programs are increasingly influencing where consumers purchase items like building supplies, groceries, fuel and foodservice. So to reward its loyal customers, Alamosa and LJTP are proud to join the KickBack Points coalition loyalty program in Colorado.
“With KickBack, we are afforded an opportunity to reward our customers on every purchase they make, which gives us a great competitive advantage as a small chain,” said Hoyt Anderson, Co-Owner and CEO of the La Jara, Colo.-based supply company.
Using their KickBack Points card, customers will be able to earn points at both of the company’s locations in La Jara and Alamosa, Colo. on a host of supply items including sheetrock, lumber, plywood, insulation, electrical and plumbing supplies and paints. And since the stores usually have a high ticket ring, customer rewards can add up fast.
But more importantly, Alamosa Building Supply and LJTP is now part of a powerful coalition network in Colorado that includes Alta Fuels, Summit Markets and Rainbow Grocery.
For a smaller operator like Alamosa/LJTP, a coalition loyalty program offers the company a big opportunity. A major cost benefit is that most of the development work is already established. Plus, the opportunities to earn points are more frequent and varied, the rewards are bigger and can be more aspirational and the range of rewards can be greater.
“I learned about the KickBack Rewards program as a customer of Alta Fuel,” Anderson said. “All of our delivery trucks fill up there and as a result we earn rewards for our company that really add up.”
So when Alamosa’s proprietary program wasn’t getting the desired results Anderson wanted, he began researching coalition loyalty programs. “I knew how much I liked the KickedBack Points program as a customer, so I knew I wanted to offer our customers the same high level of rewards opportunities,” he said. “Once I looked into the coalition program, I knew this was the perfect opportunity for us and our customers. Customers like convenience so what better way to have to earn rewards card than to have one rewards card that you can use at multiple business?”
Coalition programs, such as KickBack Points, have a proven ability to increase average transaction value, increase transaction frequency and increase customer lifetime value.
This is the very essence of KickBack Points–it is a rewards program that allows smaller retailers to reward loyal customers as well or better than any of their national competitors,” said Pat Lewis, CEO of KickBack Rewards Systems. “That is a powerful message that helps level the playing field for retailers of any size.”
