In October 2024, Casey’s announced that it had signed a 10-year agreement with Polk County and Oak View Group which granted the retailer naming rights to the 17,000-seat sports and entertainment venue in Des Moines, Iowa — previously the Wells Fargo Arena.
Now, it’s official — as of July 1, the stadium has been updated with signage that represent its new name — the Casey’s Center.
Casey’s reportedly paid $18.3 million for the rights, according to Business Record. Prior to Casey’s, Wells Fargo secured the naming rights for 20 years for the price of $11.5 million.
The arena has undergone significant changes to its exterior signage, in addition to interior branding for the c-store retailer. As part of the deal, the arena will ow feature Casey’s Center food and beverage stands, which will offer the brand’s signature pizza and other products.
Casey’s has a long history in Iowa, and currently employs 11,000 people across its 550 stores, its distribution center and its headquarters in Ankeny.
“This venue holds significant importance for many across Iowa, the Midwest and beyond, and we’re grateful to be part of the popular sporting and entertainment events hosted here,” said Darren Rebelez in October 2024, president and CEO, Casey’s. “We appreciate the partnership with the Polk County Board of Supervisors, Oak View Group and the Iowa Events Center team, and we look forward to the exciting things ahead over the coming decade at Casey’s Center.”
Over the past 20 years, the arena has become a premier destination in the Midwest with over 10 million guests. In 2024, the stadium featured back-to-back sold out nights with Zach Bryan, Shania Twain and Fall Out Boy, an array of comedy acts like Adam Sandler, Katt Williams, Nate Bargatze and Tom Segura, and a sold-out basketball doubleheader with the University of Iowa men’s and women’s basketball teams.
“The board of supervisors takes pride in the impressive accomplishments of the Iowa Events Center and Arena over the last 20 years and the substantial impact it has had on our community. We are thrilled to have Casey’s as our next branding partner for the arena,” said board chair Angela Connolly in October, Polk County Board of Supervisors. “They are a home-grown company with a footprint in all corners of our state. Their reputation for being a dedicated community partner is well known and exactly what we were hoping for in our next naming partner. Together, we, along with our operators Oak View Group, look forward to generating numerous unforgettable experiences in Casey’s Center over the coming decade.”
