Casey’s has announced that it will serve as an official partner of the upcoming TKO Takeover Weekend in Kansas City.
Beginning with PBR Knockout: PBR Teams Missouri vs. The World on Thursday, April 24, continuing with UFC Fight Night: Machado Garry versus Prates on Saturday, April 26, and culminating with WWE’s flagship weekly program Raw on Monday, April 28, these thrilling TKO properties will take over T-Mobile Center and offer fans non-stop live sports and entertainment action over five days.
Through an agreement facilitated by the Kansas City Sports Commission, T-Mobile Center in Downtown Kansas City is the first venue to host a TKO Takeover Weekend, showcasing consecutive PBR, UFC and WWE events over a single weekend in the same city.
“Bringing UFC, WWE, and PBR together in one city over the same weekend is a milestone for TKO, and Casey’s is an ideal partner to help us highlight this achievement,” said Robby Miller, vice president, UFC Global Partnerships. “UFC, WWE and PBR are three powerhouse properties with massive, highly engaged fanbases and remarkably little audience duplication. Casey’s is tapping into the cultural impact of TKO and breaking ground for how brands can strategically activate with us to engage with fans and consumers.”
“Casey’s is all about delivering an exceptional guest experience and part of that is creating bold partnerships that engage our guests and fans,” said Tom Brennan, chief merchandising offer at Casey’s. “We are thrilled to be an official partner of TKO Takeover Weekend, an unstoppable force bringing this region a never-seen-before trio of events. Nothing beats watching UFC, WWE or PBR with your favorite Casey’s pizza, and we’re excited to show fans what can happen when all of this comes together in one epic weekend.”
As an Official Partner of TKO Takeover Weekend, Casey’s will be at the center of the action for all three of these dynamic events. Among the highlights, Casey’s will have prominent brand placement inside the world-famous UFC Octagon and in the iconic WWE ring, as well as on highly visible signage in the arena during PBR Knockout: PBR Teams Missouri vs. The World, including on the bucking chutes and fencing.
In addition, Casey’s will collaborate with UFC, WWE and PBR to creatively engage with fans through original content that will be distributed through each brand’s wildly popular and far reaching digital and social channels. The agreement also provides for further elements that will bring the partnership to life, including fan campaigns with notable WWE Superstars, in-arena activations, VIP hospitality and more.
