Casey’s General Stores is continuing its tradition of being the title sponsor of the U.S. Modified Touring Series (USMTS) National Tour and the Hunt for the USMTS National Championship for at least the next three seasons, USMTS reported.
For the seventh straight year, the USMTS Casey’s General Stores National Tour campaign will kick off with a doubleheader at the Junction Motor Speedway in McCool Junction, Neb., for the 7th Annual Nebraska Spring Thaw on Friday and Saturday, March 5-6.
Casey’s General Stores will be continue as the Official Convenience Store of the USMTS, with marketing objectives to drive incremental sales at Casey’s General Store retail locations and execute brand reinforcement.
“The past partnership with the USMTS has been a very positive and enjoyable relationship,” said Mike Richardson, vice president of marketing for Casey’s General Stores. “Casey’s is looking forward to our continued partnership for the next three years to promote racing throughout our nine-state area.”
Fans will also be able to pick up $2-off-admission coupons at their local Casey’s General Store for most USMTS Casey’s General Stores National Tour events. And during the Hunt for the USMTS Casey’s General Stores National Championship, fans will once again be able to meet and chat with some of the USMTS drivers during pre-race appearances at local Casey’s locations.
“The folks at Casey’s General Stores have been great to work with these last few years,” said USMTS President Todd Staley. “Our association with Casey’s is our honor, and their dedication to the USMTS and local short track racing in general is truly admirable.”
Casey’s General Stores and their associated partner vendors will once again have a direct impact on the competitors by becoming the primary sponsor of multiple teams during the Hunt for the USMTS Casey’s General Stores National Championship. Each driver will use a branded driving suit during the Hunt, and each racecar will be professionally detailed with a bright and bold wrap. Fans can purchase special branded limited-edition spin-off merchandise such as apparel, autograph cards and more.
Al Hejna, Jason Hughes, Mark Noble, Kelly Shryock and Zack VanderBeek made up the “Casey’s Crew” in 2008 while VanderBeek was joined by Corey Dripps and Tommy Myer as the tasty trio in 2009 with sponsorship from Cheetos, Doritos and Snickers.
Casey’s General Stores owns and operates more than 1,500 convenience stores in nine Midwestern states: Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. Most Casey’s operate in towns with populations of less than 5,000, and it’s in these same communities where the majority of USMTS fans, drivers and their families reside.
