The pandemic made people rethink a number of things, including their desire to try new products. In the convenience store industry, this became apparent among alcoholic beverage purchases, where consumers were interested in trying new flavors, segments and types of beverages. But with gas and other prices going up, is another change on the horizon…

Fan-favorite Mtn Dew CODE RED has now been released for the very first time in an Energy form. Mtn Dew Energy CODE RED gives customers everything that all of the Mtn Dew Energy beverages provide, but in a new refreshing kick of cherry flavor. This includes a morning boost, enhanced mental clarity and immune support. […]

C-store operators are reporting increases in overall sales, with cold and frozen dispensed beverage demand among the factors influencing the surge as thirsty customers flock to stores. In fact, c-store operators are currently faring much better than retailers overall, noted Mike Kostyo, associate director and trendologist at market research firm Datassential. “Nearly half — or…

For the fifth season, Harpoon Brewery and Dunkin’ returned with the Harpoon Dunkin’ Box O’ Beer mix pack. Harpoon Dunkin’ Pumpkin Spiced Latte Ale is hitting shelves again, but this time with the addition of oat milk. It is joined by three new beers, all made with the taste of Dunkin’ coffee: Harpoon Dunkin’ Cold […]

Rockstar Energy released two new innovative Rockstar Recovery flavors, Pineapple Coconut and Mango Lemonade. These flavors hit shelves in August and feature new ingredients of coconut water, collagen and a 100% daily dose of vitamin C to help customers reset and hydrate for any activity — whether that be mid-flight, mid-workout or mid-night out. The […]

Spindrift announced its first-ever limited-time seasonal release — Spiced Apple Cider, a lighter and a more real-tasting version of the traditional fall flavor. It is made with real squeezed apples and cinnamon spice in both sparkling and spiked varieties. Spindrift Spiked Spiced Apple Cider is starting to hit stores now in eight-packs of 12-ounce cans. Each […]

Hard Rock International announced the launch of Hard Rock 10% ABV Grab ’n’ Go Cocktails, joining spirit-based Classic Hard Rock Cocktails and Hard Rock Hard Seltzers. Hard Rock Grab ’n’ Go Cocktails are for those seeking great taste on the run: the 19.2-ounce cans are filled to the rim with Hard Rock-inspired flavors, including the […]

Mtn Dew Voo-Dew, the iconic Halloween mystery flavor, and Mtn Dew Voo-Dew Zero Sugar announced availability nationwide beginning this month while supplies last. However, this year the brand is adding a twist and taking fans down Voo-Dew memory lane with the first-ever Mtn Dew Halloween variety pack, featuring the Ghosts of Voo-Dew Past, where all […]

To kick off the NFL season, Bud Light announced the return of its limited-edition NFL team packaging that honors 24 teams and their fans’ respective rally cries and cheers. The new packaging also includes a “For the Fans” pack to rally fans no matter which team they rep. The new Bud Light limited-edition packaging is available […]

QuikTrip (QT) launched a new mobile app promotion allowing all paid mobile app orders a chance to win a digital gift for a free beverage to be redeemed on a future visit from now until Oct. 30. Drink HQ will showcase the stores’ wide variety of beverage selections. Throughout the promotional period, QT is offering…