Truly Hard Seltzer announced the rollout of a sweeping product optimization of its entire portfolio, adding real fruit juice to its flavors. Optimized over a year-long research and development process to increase sessionability for a cleaner, more refreshing taste profile, Truly original mix packs including Citrus, Berry and Tropical made with real fruit juice are […]
Focus and Workout Energy Shots
Innovator in functional energy shots and pills Vitamin Energy announced the launch of Vitamin Energy Focus+ and Vitamin Energy Workout+. These are now available in an all-new flavor, Berry. The shots have zero sugar, contain vitamins and energize up to seven-plus hours. The launch follows the purchase of the company’s new manufacturing plant located in Wilmington, […]
Hard Lemonade Canned Cocktails
Monaco Cocktails introduced Monaco Hard Lemonades, featuring Original and Peach flavors. This new line disrupts the market and existing products in the space by offering two shots of vodka in every can with a 9% ABV. Priding itself on its entire cocktail collection being malt-free, Monaco only uses real spirits in every can. Monaco’s new […]
Angled Cold Vault Shelves
Display Technologies announced its Ice-Glide, a gravity-fed, merchandise-angled cold vault shelf to drive sales. The Display Technologies Ice-Glide maximizes beverage brand exposure while front-facing the product to ensure optimal appearance. Easy-to-use, customizable lane width dividers snap into place to provide flexibility in meeting ever-changing planograms and packaging retail needs. The new Ice-Glide is launching in […]
Dreamlike Coca-Cola Flavor
Coca-Cola has unveiled its next limited-edition flavor under its Coca-Cola Creations innovation platform: Coca-Cola Dreamworld. The mystery flavor of Coca-Cola focuses on the ideas of the playfulness and brightness of dreams and comes in a distinctive packaging design, transforming the iconic Coca-Cola can with whimsical shapes and electric colors to create optical illusions. Coca-Cola Dreamworld […]
Seasonal Hard Latte Flavors
Twelve5 has announced the re-release of limited edition favorites like the Pumpkin Spice Hard Latte, Peppermint Mocha Hard Latte and the Winter Wonderland Hard Latte Variety Pack. Twelve5’s Rebel Pumpkin Spice Hard Latte is on shelves now and will be available in stores through October, whereas the Peppermint Mocha Hard Lattes and Winter Wonderland Hard […]
Pre-Packaged Chocolate and Strawberry Parfaits
Rich Products has introduced Specialty Treat Shop Parfaits to its offerings. The Parfaits — layering cake, icing and rich filling — are available in Strawberry and Chocolate flavors. The Strawberry variety features vanilla cake, vanilla icing and naturally flavored strawberry filling in a 5.5-ounce dessert cup. The Chocolate flavor layers chocolate cake, vanilla icing and […]
7-Eleven Announces Return of Bring Your Own Cup Day
7-Eleven has announced the return of Bring Your Own Cup Day to all participating 7-Eleven, Stripes and Speedway stores. The promotion — taking place on Aug. 27 — will give customers a chance to fill any container with their favorite Slurpee drink flavor for just $1.99. The company has noted that customers must make sure…
High-ABV Cherry Apple Cider
Angry Orchard has announced the launch of the new Angry Orchard Hardcore Dark Cherry Apple Imperial Hard Cider. The new innovation marks the brand’s first nationally available 8% ABV cider. Made with traditional bittersweet cider apples and blended with dark cherry juice from concentrate, Hardcore Dark Cherry Apple is a balance of crisp apple and […]
Energy Shot Displays
5-hour ENERGY announced it is celebrating the return of live events by giving shoppers the chance to win a share of $50,000. Unique 5-hour ENERGY LIVE displays are loaded with Extra Strength 5-hour ENERGY shots in flavors of Berry, Grape and Blue Raspberry, and by simply buying a product and uploading a picture of their […]