Early in the pandemic, without on-site consumption of adult beverages at bars and restaurants, many Americans turned to their neighborhood convenience stores for wine, beer, ready-to-drink (RTD) cocktails and hard seltzers. At Rutter’s, which operates 82 stores in Pennsylvania, Maryland and West Virginia, adult beverage sales “reached volumes we certainly never even imagined,” said Sean…

Flying Embers has announced the launch of a new line of ready-to-drink (RTD), high-ABV Margarita and Mojito canned beverages. The RTD beverages are made with USDA-certified organic ingredients including Agave Nectar and real fruit juices and are 100% plant-based. Flying Embers’ cocktail-style Mojito- and Margarita-inspired drinks are available in two unique six-packs. The 10% ABV […]

  As the U.S. enters peak wildfire season, Molson Coors has announced the launch of limited-edition Coors Banquet Protect Our Protectors packaging to raise awareness and money for firefighters and their families. The new bottles are on shelves now, with proceeds going to the Wildland Firefighter Foundation and other local firefighter organizations across the country. […]

Cold beverages are known for strong sales during the summer months. By focusing on key strategies, c-store retailers can drive even more sales during the hottest time of the year. Here are seven tips for increasing beverage sales this summer.  1. Implement and Market Promotions Trumpeting beverages and providing incentives for purchase have always been…

KeVita is putting a modern twist on the classic taste of lemonade with its new line of light and refreshing Sparkling Probiotic Lemonades. The drinks are packed with billions of live probiotics and are made with organic ingredients and fermented water kefir culture. Coming in flavors such as Classic and Peach, each 15.2-ounce bottle of […]

The Coca-Cola Co. has announced that two of its biggest brands — Dasani and Sprite — will be taking steps to support a circular economy for plastic packaging. Dasani bottles will be made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s…

Woodbridge has released the first-of-its-kind, ready-to-drink Woodbridge Wine Soda. The beverage combines crisp white wine with the refreshing flavor, sweetness and pop of classic sodas. These drinks enhance the satisfyingly sweet taste and refreshing fizz of soda with an extra layer of fruity flavors and aromas from crisp, high-quality California white wine in a convenient […]

Erin Del Conte, executive editor of CStore Decisions reviews three better-for-you beverages: KEVITA Sparkling Probiotic Lemonade; Vita Coco Coconut Juice Drink With Mango and Coconut Juice Drink With Pulp; and Monster Rehab in Watermelon.

Vitamin Energy has increased its selection of energy shots and pill supplements with the addition of Vitamin Energy Burner+. The new product is the company’s first thermogenic fat burner, which provides the body with the daily dietary supplements needed to ensure healthy weight loss. The shot is available following the purchase of a new manufacturing […]

MYX Beverages has announced the introduction of MYX Fusions Watermelon Moscato, which adds to the company’s growing list of fruit-infused wines. The new flavor boasts a clean, crisp balance of premium Moscato wine with natural juices from perfectly ripe watermelons. The wine is slightly effervescent and showcases the signature rich, luscious and fruit-forward notes of […]