ShineWater announced the introduction of all-new ShineWater Pouches. Each ShineWater Pouch delivers bright, fruity flavor fusions in a new kid-friendly format. ShineWater Pouches are thoughtfully formulated to include essential nutrients and ingredients in a meaningful amount with no added sugar, five milligrams of sodium, one gram of carbohydrates, 35% vitamin D, 45% vitamin B12, 15% zinc, 23 milligrams of calcium, […]

C4 Smart Energy announced the brand’s latest flavor, Watermelon Burst. Released just in time for summer, C4 Smart Energy Watermelon Burst has a fresh, lush and pleasant flavor profile, ideal for a season of next-level performance and hustle. The new C4 Smart Energy flavor, Watermelon Burst, joins Freedom Ice, Peach Mango Nectar, Black Cherry and […]

Back by overwhelming demand, MTN DEW Flamin’ Hot is a meeting of spicy and sweet and now the official drink of Hell, Mich. To celebrate earning the title, MTN DEW Flamin’ Hot journeyed into the depths of Hell for a one-night only event, affectionately called To Hell with MTN DEW Flamin’ Hot, on April 30. The drink […]

Coors Banquet released limited-edition Coors Banquet Legacy Collection packaging. It also unveiled the Coors Banquet and Huckberry Legacy Line of co-branded apparel. The Legacy Collection includes three collectable cans paying homage to the brand’s values and rich history. Each design harkens back to an essential piece of the Coors Banquet story. Plus, Coors Banquet stubby bottles […]

Monster Energy just unveiled Peachy Keen, the newest addition to the Monster Energy Ultra Family. Inspired by all things “groovy,” Ultra Peachy Keen has a juicy and bold peach flavor. With a 60s throwback design, Monster Ultra Peachy Keen can kick things up at bonfires, festivals or hot pool days. Ultra Peachy Keen joins an impressive […]

Bud Light Seltzer introduced the newest limited-edition variety pack to its portfolio of “Loudest Flavors Ever,” the Bud Light Seltzer Cocktail Hour variety pack. These classic cocktail-inspired seltzers provide a vibrant twist on classic summer cocktail flavors, while bringing the boldness and refreshment of a hard seltzer. Flavors include: Tropical Punch: tropical aroma and summery notes […]

Pure Leaf Iced Tea expanded its tea portfolio with new Lower Sugar iced teas, now available in major retailers nationwide. The new line from Pure Leaf comes in three flavors that are reduced sugar takes on Pure Leaf favorites — Subtly Sweet Black Tea, Subtly Sweet Peach and Subtly Sweet Lemon. Each 18.5-ounce bottle of […]

The Labatt Blue Light Seltzer variety pack announced its return with new fresh flavors Watermelon Kiwi and Strawberry Guava joining fan-favorites Blood Orange Blackberry and Black Cherry Lime. Each seltzer highlights a fresh, fruit combination for a new and dynamic flavor profile. Labatt Blue Light Seltzer is now available across New York and beyond. Labatt USA www.LabattUSA.com

Monaco Cocktails launched the latest addition to its portfolio with the new Watermelon Crush variety. Launching just in time for spring and summer sipping, Watermelon Crush can be a great tequila-based cocktail to enjoy all season long. Ready to drink straight from the can, this fusion of fresh watermelon with agave tequila flavors creates a […]

AriZona Beverages brought the national drink of South Africa to the United States with its launch of Red Tea in 20-ounce tall boys. AriZona Red Tea is naturally caffeine free, made with real sugar and only 70 calories per serving. Native to South Africa, Rooibos is made from the needles of an indigenous bush and is […]