Elev8 Hemp’s CBD Infused Iced Coffee is a ready-to-drink, premium iced coffee beverage containing 10 mg of the highest quality CBD in each can. This smooth mild coffee is a perfect quick grab-and-go CBD option. It contains less than 1 gram of sugar and only 15 calories per can. Infused with an abundance of…
Hard Sparkling Water
POMPETTE, a premium line of hard sparkling waters, has launched an elevated drinking option fit for any occasion, without all the calories, sugars or complicated mixers. Inspired by the Mediterranean lifestyle, POMPETTE is a more sophisticated and convenient option within the hard seltzer category, which has experienced tremendous growth as health and wellness are prioritized […]
Stewart’s Brings Back ‘Civility’ Ice Cream
New York-based Stewart’s Shops announced that its Civility Ice Cream flavor — sweet, smooth vanilla ice cream with salty caramel swirls — is making a return at the cone counter starting June 29. With a world divided, Stewart’s thought everyone could use a scoop of Civility (ice cream). “After all,” the company said, “nice people…
f’real Launches ‘Alternate F’reality’ Campaign
f’real unveiled the brand’s first integrated marketing campaign, “Choose Your Alternate F’reality” (#FrealAF), to celebrate the recent brand relaunch. The campaign consists of a first-of-its-kind virtual reality (VR) experience, a multi-platform live digital event, social challenge, influencer activations and ad creative which will be leveraged in digital ad units across online, mobile and social channels, and featured on f’real…
PepsiCo, bubly Celebrate Pride With Virtual Parade
To unite people from across the country and embrace the intersectionality of the LGBTQ+ community, PepsiCo brand bubly is hosting its first-ever #UnstoppablePride Parade, a virtual parade to celebrate love, elevate LGBTQ+ content and bring the communal power of the Pride parade to people everywhere. The sparkling water brand is inviting everyone to join together…
Aluminum Water Bottle
From the makers of Vita Coco, Ever & Ever serves as a catalyst for change in the water aisle and gives consumers the opportunity to purchase single-use waters that won’t harm the environment. While plastic is recyclable, it often doesn’t make it to the recycling bin, whereas almost 75% of the aluminum ever produced is […]
Weigel’s Donates 60,000 Gallons of Milk to Those in Need
Amid the global pandemic crisis and local impact felt by many East Tennesseans, Weigel’s is partnering with Second Harvest Food Bank of East Tennessee and Second Harvest Food Bank of North East Tennessee to distribute 60,000 gallons of milk to those in need. “We feel compelled to help our neighbors during this global yet local crisis”…
Watermelon Bloom Kombucha
Rowdy Mermaid Kombucha has announced a new addition to its lineup of low-sugar, low-acid, alcohol-controlled kombucha — Watermelon Bloom, which arrived on store shelves in June. The all-new decaffeinated Watermelon Bloom is an invigorating elixir packed with the mystical superfruit known as soursop, complemented with hibiscus and rose. Based in Boulder, Colo., Rowdy Mermaid Kombucha […]
7-Eleven to Donate One Million Meals to Feeding America for 7-Eleven Day
Given the uncertainties associated with the COVID-19 pandemic, 7-Eleven will not celebrate 7-Eleven Day on July 11 in stores this year. Instead, the convenience retailer is giving one million meals to Feeding America, the largest domestic hunger-relief organization in the country. “At 7-Eleven, our top priority is the safety of customers, Franchisees and employees,” said 7-Eleven…
Sparkling Yerba Mate
CLEAN Cause is an Austin-based beverage company with a giveback program that gives 50% profits to support individuals in recovery from alcohol and drug addiction via “CLEAN Kickstarts” sober living scholarships. CLEAN “Gives Where You Swig” and allocates scholarships across the country where you drink CLEAN. To-date, CLEAN has granted over 1,300 scholarships with a […]