Brand-new this year, Labatt is launching Labatt Blue Light Seltzer Tart to bring a new experience to seltzer drinking. Variety packs with Tart Pineapple, Tart Passion Fruit, Tart Mango and Tart Guava will be available this spring across New York and beyond. This new tart seltzer mixes the tangy flavors of a fruited, sour beer […]

Consumers who want to wet their whistle on the run will continue to make juices and teas big sellers at c-stores. Increasingly, shoppers are targeting healthy and functional options when reaching for teas and juices. Canned and bottled tea notched sales of nearly $1.6 billion in the convenience channel for the 52 weeks ending Dec.…

Seagram’s Escapes unveiled its new cocktail-inspired line: Seagram’s Escapes Cocktails. Leading with four popular flavors, Seagram’s Escapes Cocktails offers a flavored malt beverage that delivers an authentic cocktail taste while offering 5% ABV and 100 calories. Seagram’s Escapes Cocktails comes in four modern cocktail flavors: Pineapple Mule, Strawberry Margarita, Grapefruit Paloma and Lemon Collins. Variety […]

Spurred by pandemic lifestyle changes, more Americans are drinking increasing amounts of beer and wine. The flip side, however, is that customers have come to expect a high level of convenience in terms of online ordering and delivery options that c-store operators may consider integrating as competition grows. The convenience store channel saw sales of…

Better-for-you beverage Rowdy Energy announced the brand’s newest product line, Power Burn. The product, which is available in Watermelon, Pineapple Passionfruit, Pink Lemonade and Mango Dragonfruit flavors and now available nationwide at 7-Eleven convenience stores (inclusive of Speedway), has been clinically proven to burn 135 calories per can. Power Burn has five calories, zero sugar […]

Two Trees Beverage Co. is introducing its new Bourbon Barrel-Aged Seltzer this spring. The new malt-based, wood-crafted seltzer will be available  in six-packs of 12-ounce cans. Two Trees is blending the timeless barrel-aged taste of bourbon with the crisp, refreshing experience of RTD seltzers. Opening with an aromatic and oak-forward nose, followed by subtly sweet […]

Island Brands USA, a family of super-premium beers, released the all-new Get Active Pack. The year-round variety pack includes Island Active Mango, Island Active Lime and Island Active Watermelon, the newest all-natural, premium light beers from Island Brands. These crushable flavor extensions of Island Active clock in at 4.2% ABV with just 88 calories, 2.6-grams […]

After a multi-year volume decline, carbonated soft drinks (CSDs) rebounded in 2021 due to foodservice sales increasing post-2020, according to Gary Hemphill, managing director of research at Beverage Marketing Corp. Dollar sales for carbonated beverages increased by 7.3% for the 52 weeks ending Dec. 26, 2021, according to IRI convenience store data.  Soft drinks saw…

CStore Decisions’ Associate Editor Emmy Boes tries four beverages found in the cold vault at c-stores. They include two alcoholic drinks, Hard MTN DEW and Bud Light Next, and two energy drinks, Starbucks Baya Energy and C4 Energy with Skittles flavoring.

Pepsi is releasing its new Nitro Pepsi nationwide on March 28 in two flavors, Draft Cola and Vanilla Draft Cola, in newly designed cans in both single-serve and four-pack varieties. Nitro Pepsi is the first-ever nitrogen-infused cola that’s creamy, smooth and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head. […]