Frazil is helping retailers that already have an existing slush program realize the results they should see in the category by allowing retailers to convert to the Frazil program for free, if signed up by April 30, 2022. Frazil will rebrand the machine, send new point-of-sales materials to refresh the look in the store, support […]

Ruby Jewel’s Strawberry Lemon Ice Cream Sandwich will return in March/April 2022 for a limited time. The brand’s handmade ice cream is inspired by homegrown strawberries that founder Lisa Herlinger used to dip in sour cream and roll in brown sugar, alongside her grandmother. This creamy ice cream rests between two zesty lemon cookies and […]

Coca-Cola last week unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight. Coca-Cola Creations will take the iconic Coca-Cola trademark and lend it to new expressions, driven by collaboration, creativity and cultural connections. Through limited-edition, sequential releases, Coca-Cola Creations will introduce new products and experiences across physical and…

The Rams have officially won Super Bowl LVI, and now they have the Bud Light bottles to show for it. Bud Light has released limited-edition Rams bottles for the team and fans to “cheers” with. Rams Bud Light Championship Bottles will be available at participating locations on the team’s Super Bowl Parade route and available […]

Nationally launching in March, Oreo Frozen Treats is a new line that reimagines the classic Oreo cookie into frozen desserts. All new Oreo Frozen Treat recipes ensure the familiar and authentic taste of the real Oreo cookie flavor — including a creme-flavored base with pieces of Oreo cookies packed in. In addition to the base, Oreo […]

Brew Dr. Kombucha announced two new kombucha flavors: Happiness and Citrus Earl Grey. These tea-forward flavors are both inspired by Brew Dr.’s heritage as a tea company. Happiness, one of the company’s original kombucha flavors, will have an updated recipe for an even bigger flavor profile. Happiness blends white tea with elderflower, chamomile, hibiscus and […]

C4 Energy partnered with Skittles to create a new flavor as part of its line of candy-inspired energy drinks. The two brands created a drink designed to taste like a handful of Skittles candies, executing a bold, fruity flavor that delivers high-performance energy via quality-tested, clinically studied ingredients. The drink will be sold in 16-ounce […]

Twelve5’s Rebel Hard Coffee expanded its product portfolio and launched another first to-market hard coffee innovation under the BOLDER platform. BOLDER is the latest addition to the growing Twelve5’s Rebel Hard Coffee lineup that includes 8% ABV in convenient, 16-ounce single-serve cans. The flavors in the BOLDER Hard Coffee line-up include the rich and smooth […]

BIOLYTE is offering the first liquid supplement that has the same benefits as IV rehydration therapy but in drinkable form. One bottle yields nearly six times the amount of electrolytes of leading sports drinks, with only one-third of the sugar. It is packed with Vitamins C, B12, B5, B6 and B3, alongside ginger root and […]

Bud Light NEXT hit store shelves across the country, along with Bud Light’s new Super Bowl commercial. The commercial marks a milestone for the brand’s recent entry into the NFT space, showcasing the new Bud Light N3XT NFT Collection. Ten years in the making, Bud Light NEXT is brewed for today’s consumers who have long […]