Beverages & Cold Vault

Wild Cherry

The Coca-Cola Co. is launching new Fanta Wild Cherry on Feb. 25, 2019. This new wild cherry flavor appeals to the variety-seeking Fanta target...

Bold, Refreshing Taste

Tecate is launching a 7.5% ABV (alcohol by volume) brew this February in a single-serve 24-ounce can created specifically for sale in licensed off-premise...

On-Pack Transparency

Bud Light has become the first beer in the U.S. to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of...

Heineken Launches Campaign Targeting Soccer Fans

From display merchandising to customized regional POS retailers can connect with shoppers via new Heineken 360-degree soccer campaign. Heineken is maintaining its partnership with the...

Tomato Juice Blend

Coca-Cola’s Minute Maid Tomato Juice Blend is the company’s first 100% vegetable juice blend of tomato, carrot, celery, cucumber and beet juices. Each 12-ounce...

Alcohol-Free Malt Beverage

HEINEKEN USA is launching Heineken 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct balanced taste, containing only 69 calories...

7-Eleven Adds Organic Cold-Pressed Juice

Pomegranate, melon and blackberry flavors join the 7-Select Go!Smart line up. 7-Eleven is introducing new flavors of its 7-Select GO!Smart organic cold-pressed juice now in...

Enhanced Water

Coca Cola has announced that smartwater alkaline and smartwater antioxidant are two new additions to the smartwater lineup coming to the national market this...

RTD Protein Shake Line

Labrada Nutrition has released its newest flavor of its best-selling Lean Body Protein Shake RTD, Mint Chocolate, into its beverage line of seven other...

AB InBev Considers Cannabis-Infused Drinks

Tilray and AB InBev team to examine the potential market for beverages containing cannabis in Canada. AB InBev, the parent company of Budweiser, has joined...

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