Starburst announced its latest innovation, Starburst Airs — a next generation aerated gummi candy that will begin hitting certain shelves this fall, with nationwide availability beginning in 2022. Starburst Airs feature a new, inflated texture resulting in a bouncy gummi with all the flavor of the typical Starburst. Starburst Airs are available in Original and […]

With Halloween fast-approaching, it’s vital that c-stores make the most of this candy-driven season. Here are a few tips I’ve found helpful when it comes to boosting candy sales this time of year: One of the very best ways of growing Halloween candy sales is by simply being among the very first to present the…

The Hershey Co. is releasing Hershey’s Cookies ‘N’ Creme Fangs once more. The flavor is one of many Hershey products in stores to celebrate the Halloween season. They come in creamy, chocolate-y snack-sized bites. They are available nationwide, for a limited time, in standard 9.45-ounce bags with a suggested retail price of $3.99. The Hershey […]

Candy is a year-round customer favorite, but with Halloween approaching, it’s especially top of mind. Here are some tried-and-true methods to increase candy purchases at your convenience store: Forge a closer relationship with area representatives from confection companies. These sales professionals are all looking for enthusiastic stories to regale and enthuse their superiors with. Put…

The Hershey Co. officially announced its lineup of new Halloween-inspired candy, including Kit Kat Witch’s Brew. Made with the intention to charm tastebuds, the returning Kit Kat is filled with marshmallow-flavored creme combined with the classic Kit Kat crisp wafers. The candy is available nationwide, for a limited time, in a standard 9.8-ounce bag with […]

With c-store customers accustomed to enjoying their favorite flavors year after year, seasonal candies are ready-made opportunities for strong sales. The emotional connections between holidays and specific candies are so universal nearly everyone can name them. For instance, the cornucopia of fall candies for Halloween and Thanksgiving includes jellybeans, caramel apple lollipops, candy corn and…

Mars Wrigley’s new limited-edition Halloween pack, Skittles Shriekers, is hitting shelves nationwide. Hidden inside each pack of Shriekers are super-sour Skittles that appear to look like the rest yet bring an unpredictable punch of sour flavor. Skittles Shriekers include five flavors in each pack, including Citrus Scream, Ghoulish Green Apple, Rattled Raspberry, Shocking Lime and […]

Optimizing any aisle in a convenience store — but especially candy — means weighing a wide variety of factors and leaving no stone unturned in order to maximize sales. That’s admittedly a tall order, as a category like candy has so many moving parts — from different types of candy, limited-time offers, local demographics, sales…

M&M’S unveiled its latest product innovation, M&M’S Crunchy Cookie, which features a crunchy center covered in milk chocolate, all wrapped in the M&M’S candy shell. A great balance between cookie and chocolate, M&M’S Crunchy Cookie taps into America’s favorite cookie, chocolate chip, and offers a nostalgically satisfying treat with the taste and texture of M&M’S. […]

Red Vines Made Simple are free from high fructose corn syrup, artificial flavors and artificial colors. Flavors include blueberry pomegranate, black licorice, cherry and berry. The suggested retail price is $1.99-$2.29 per four-ounce tray. Building on the flavors and candies of the last 100 years of the American Licorice Co., the latest additions to the […]