New promotion marks 20 years of motor sports sponsorship.

Chevron Global Marketing has kicked off the Texaco “42 Days of Racing” promotion with a grand prize race package featuring a trip to the final six stock car races of the season and a chance to meet Texaco/Havoline driver Juan Pablo Montoya. Other prizes include a 2008 Dodge Avenger R, autographed racing caps and Texaco gift cards.

Throughout the Texaco 42 Days of Racing, which concludes July 28, customers will receive free with any gas purchase a limited edition Juan Pablo Montoya No. 42 Texaco/Havoline race team 32-ounce collector fountain cup. The sweepstakes’ highly coveted grand prize package is a race fan’s dream, including roundtrip airfare, lodging, deluxe transportation, and two premiere tickets to each of the last six races of the 2007 stock car season.

“Stock car racing has become one of America’s most popular spectator sports, but few fans have had the opportunity to experience many races firsthand,” said Danny Roden, vice president of North America marketing for Chevron. “Texaco has been fortunate to build a rich20 year legacy in stock car racing and we are giving our customers the chance to take part in the live-action excitement of these races.”

Also providing additional support for the No. 42 team and driver, Texaco will release a special limited edition gift card carrying the image of driver Juan Pablo Montoya during the 42 Days of Racing promotion. The gift card is expected to be available in stores later this summer.

This promotion marks Texaco’s 20th year that the company has been supporting and sponsoring motor sports.

Industry News