Teaming up with Operation Homefront, Chobani launches “Hero Batch, Red, White and Blueberry” Greek yogurt.
Chobani is introducing its first ever Greek yogurt charity SKU.
Veterans and team members at Chobani, America’s No. 1 Greek Yogurt Brand, wanted to do something special for heroes who have served in the U.S. military.
In time for Veterans Day, the company is announcing a product for a singular cause: raising $1 million for Operation Homefront, a national non-profit that serves America’s military families. Its new Hero Batch, “Red, White and Blueberry” features Greek Yogurt with delicious mixed berries on-the-bottom and was designed by veterans at Chobani.
In addition to the company’s contribution of $500,000 to Operation Homefront, the product features a special opportunity for fans to donate, which the company will match up to $250,000.
Funds will help deliver critical financial assistance and support for military families nationwide.
“Veteran’s Day gives us all a chance to honor this country’s heroes,” said Hamdi Ulukaya, founder and CEO of Chobani. “We wanted to make something special with one goal: to say thank you to all who have served and to offer support to those who need it. The more we got to know Operation Homefront the clearer it became that organizations like them need the attention of us all, and I’m really proud that these products will feature their name and their incredible work.”
Operation Homefront’s mission is to build strong, stable, secure military families so they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect.
Since 2011, Operation Homefront has fulfilled over 40,000 critical financial assistance requests from families, providing them with nearly $25 million in support. Food assistance is among the top three most common requests by military families each year.
“We are absolutely thrilled Chobani has chosen Operation Homefront as their partner as they seek to address the needs of our military families who may be struggling to make ends meet,” said Brig. Gen. (ret) John Pray Jr., president and CEO of Operation Homefront. “The entire Chobani team clearly shares our unwavering commitment to ensuring this very special and deserving group of our fellow Americans have the opportunity to thrive in the communities they have worked so hard to protect.”
From day one, Chobani has worked to make nutritious food more accessible, especially to youth and underserved communities. Through the Chobani Foundation, the philanthropic arm of Chobani, they’ve partnered with the American Red Cross and other organizations to provide more than half a million free Chobani products to emergency shelters, local food banks, and pantries. Additionally, the Chobani Foundation supports local initiatives in the communities they call home in Central New York and Idaho’s Magic Valley in the form of college scholarships and grant making programs to expand economic opportunity and promote entrepreneurship.
