Circle K has introduced one of the newest CELSIUS Essentials varieties, Sparkling Watermelon Ice, exclusively in Circle K locations across the U.S. To celebrate the launch, the retailer is giving away more than 47,000 cans for free.
CELSIUS Essentials Sparkling Watermelon Ice boasts a candy-inspired taste and essential aminos to keep customers energized and ready for the day.
“Circle K is all about keeping our customers fueled and on-the-go,” said Holly Pyzik, Head of Packaged Beverage for Circle K. “Whether you’re taking a cross-country road trip or preparing for a Monday morning meeting, you’ll always find what you need to stay energized and refreshed. We’re happy to continue our partnership with CELSIUS and have our customers try this exclusive flavor.”
Circle K is giving fans the chance to try the new flavor for free by downloading the Cirlcle K app and taking a short quiz to claim a coupon for a free 16 oz. can, while supplies last.
“We’re always excited to introduce new innovation to our portfolio, and our Essentials line is CELSIUS’ take on more energy and bold flavor profiles,” said Kyle Watson, CMO at CELSIUS. “We’re looking to explore more unique, impactful flavors for Essentials in 2025, all while delivering the extra energy boost that consumers crave. One of our latest flavors, Watermelon Ice, packs a delicious candy-like sweetness that we can’t wait for consumers to try.”
Circle K parent company Alimentation Couche-Tard is a global leader in convenience and mobility, operating in 31 countries and territories, with more than 16,800 stores, of which approximately 13,100 offer road transportation fuel. With its well-known Couche-Tard and Circle K banners, it is one of the largest independent convenience store operators in the U.S. and it is a leader in the convenience store industry and road transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in Ireland.
