Convenience chain Circle K will be the brick-and-mortar outlet for diversified cannabis, hemp and vaporization company Canopy Growth Corp.’s first CBD vape, called whisl.
The new line, which launched this week at Canopy Growth’s online store, will be available on store shelves starting Oct. 1, at more than 3,000 Circle K convenience stores nationwide. The exclusive partnership with Circle K marks Canopy Growth’s largest national retail launch yet.
The sleek, nicotine-free CBD vaporizer is designed to deliver the wellness effects of CBD from morning, throughout the day and into the night.
With an innovative design that incorporates custom, interchangeable pods, whisl offers three uniquely formulated options to help consumers dial in their desired effect – focus, calm, or winding down before bed – as their needs and activities shift throughout the day, including:
- Tune In Pod: Focus on the task at hand.
- Intermission Pod: Relax throughout the day.
- Fade Out Pod: Get ready for bed.
Crafted with Canopy Growth’s category-leading science and rigorously tested for quality, safety and efficacy, whisl offers a convenient and immediate way for consumers to manage mood and experience the benefits of CBD – conveying effects within seconds or minutes as compared to longer onset CBD ingestibles.
“At Canopy Growth, we are pioneering the concept of using CBD to help consumers manage their moods at any given time of day,” said Canopy Growth Vice President of Global Vape Business Andy Lytwynec. “With whisl, we want to empower consumers to quickly achieve focus, calmness or prepare for sleep with a modern CBD solution that is fast-acting and can fit seamlessly into anyone’s daily routine.”
Each whisl pod contains 200 mg of premium CBD isolate, a purified form of CBD, sourced from licensed hemp providers within the United States and no THC. Whisl devices come in two sleek colorways – Warm Grey and Deep Blue – and feature a rechargeable aluminum battery and a host of industry-leading safety and quality features, including:
- Automatic shut-off temperature control
- Precise glass-atomizer heating
- UL-certification
- Rigorous third-party testing and inspection
With an MSRP of $39.99 for the starter kit and $19.99 per package, whisl delivers an effective way to harness CBD wellness at an accessible price point. Whisl is also available for purchase online at Canopy’s one-stop U.S. ecommerce destination, www.shopcanopy.com.
