Shannon Moore of Tucson was named the winner of the XYIENCE/Circle K Harley-Davidson giveaway on Oct. 27, and received a 2009 Harley-Davidson Sportster 883 Low.
Reuben Rios, XYIENCE vice president of sales, and Heather Heller, Circle K business manager in the package beverages, beer, and liquor division, presented Moore, with his new bike at the Circle K administrative offices in Tempe, Ariz.
Moore’s name was selected at random from entries received during the five-week promotion in 625 Circle K locations in Arizona and Nevada. Moore, a regular Circle K customer said he and his wife were shocked to learn that he’d won. Circle K reported that during the promotion, sales of Xenergy Premium’s four flavors-Cherry Lime, Cran Razz, Blu Pom and Mango Guava-increased by 30%, though no purchase was necessary to enter the contest.
“The promotion was very effective in raising awareness of the Xenergy brand among Circle K shoppers, which evident by the increase in sales,” Heller said. “XYIENCE provided a standee of UFC fighter Wanderlei Silva, which grabbed shoppers’ attention. Our customers identify with the Harley-Davidson brand, so the entire promotion generated a great deal of excitement in our stores.”
Moore is the second person this year to take home a new Harley-Davidson from XYIENCE; both brands are official sponsors of the Ultimate Fighting Championship (UFC), which has gained tremendous popularity in recent years among the 18-34 year old demographic.
Earlier this year, XYIENCE conducted a similar Harley-Davidson giveaway at Kum & Go stores, where sales of Xenergy quadrupled in participating locations during the promotional period.
