Georgia-based Clipper Petroleum has partnered with OpenStore by GasBuddy to launch a new digital and mobile marketing strategy.
OpenStore is a complete digital marketing solution to help convenience store owners and managers concentrate on reaching and rewarding their customers without having to build and maintain IT systems. With OpenStore, Clipper Petroleum now has the ability to reach customers through a branded mobile app, individual store Web pages, mobile coupons, and social media, including Facebook and Twitter.
“We are very excited about our partnership with OpenStore in the redesign of our website and debuting our new Clipper mobile app. This opportunity will give us more avenues to connect with our current customers and reach out to new ones. The Clipper mobile app will also allow us to make the buying experience at our stores more convenient and economical for our customers,” said Ed Hong, vice president of retail operations for Clipper Petroleum.
“OpenStore offers a way to engage with convenience store customers on a new level by offering promotions and unique smartphone applications that help increase in-store sales and brand loyalty. We will work together with Clipper Petroleum to deliver customers a memorable experience,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy.
Clipper Petroleum currently owns and operates 28 stores in Georgia and South Carolina under the On the Run, Circle M and Subway brands.
