Launches Web-based and mobile technology.
CoGo’s Co., a convenience store chain based in Pittsburgh, embarked on a brand-new marketing strategy with OpenStore by GasBuddy to extend special discounts and offers to their valued customers.
OpenStore is a complete digital marketing solution to help convenience store owners and managers concentrate on reaching and rewarding their customers instead of building and maintaining IT systems. With OpenStore, CoGo’s now has the ability to reach drivers through a branded mobile app, individual store web pages, mobile coupons, and social media that include Facebook and Twitter.
“We are very excited to have an integrated solution to attract new customers and connect with and reward our loyal customers,” said Ray Kostrzycki, director of marketing for CoGo’s Co. “OpenStore provides the platform to accomplish that in one easy to use application. Our customers will also have a convenient way to provide feedback to us through our mobile app, Website and social media.”
“CoGo’s partnership with OpenStore marks the beginning of a powerful and effective digital marketing strategy,” said Jason Toews, co-founder and CEO of OpenStore. “By collaborating with OpenStore, CoGo’s will drive in-store sales and stay in touch with customers whenever and wherever they are.”
CoGo’s currently operates 55 stores in Western Pennsylvania, Maryland and West Virginia.
