Core-Mark has announced the opening of submissions for its biennial Curated program, which is designed to identify and showcase emerging brands poised for growth within the convenience channel. Core-Mark is inviting manufacturers of non-age restricted products to apply for the opportunity to scale their business and make an industry impact.
Launched in 2020, Core-Mark Curated was developed as a hybrid start up accelerator and incubation program to steward the best and brightest new products to help differentiate Core-Mark’s customers in the highly competitive convenience space. Seven finalists will be selected to present their products directly to Core-Mark’s leadership team at the company’s Westlake, Texas, office, with the final Curated winners announced on May 30.
“We are thrilled to launch the 2025 Core-Mark Curated program and continue our long-standing tradition of discovering new and exciting products,” said Matt Hautau, vice president of merchandising at Core-Mark. “This program is an invaluable platform for manufacturers to connect with key industry leaders, expand distribution and access unique marketing opportunities. We look forward to seeing the innovative products that will shape the future of the convenience channel.”
The Curated program offers a unique opportunity for winners to gain exclusive industry insights, onboarding support and exposure through Core-Mark’s regional Expo trade shows, national Promo Power promotional catalog and high-profile events such as the 2025 NACS booth. Winners will also enjoy a prominent presence in Core-Mark’s Center of Excellence, further establishing their brand in the convenience space.
Key Dates:
- Application Period: April 7-21
- Finalists Announced: May 9
- Final Presentations: May 20-22
- Curated Winners Announced: May 30
Past winners of the Core-Mark Curated program include: Gnubees, Dippie Donuts, The Daily Crave, Thunder Coffeemilk, Cheers, Popsalot, Love Corn, OmniBev and MadeGood.
Manufacturers interested in applying must register through RangeMe here.
Core-Mark offers a full range of products, marketing programs and technology solutions to approximately 50,000 customer locations in the U.S. and Canada through 37 distribution centers. It services traditional convenience retailers, drug stores, box or supercenter stores, grocery stores, liquor stores and other specialty and small format stores that carry convenience products.
