Welcome to the Alcoholic Beverage page of CStore Decisions’ CStore Playbook, a new online reference series for convenience store retailers. Whether you have questions on beer, wine, hard seltzer or ready-to-drink cocktails, the resources below can help position your alcoholic beverage program for success. Created by CStore Decisions’ editorial team, this playbook features answers to some of the most frequently asked questions as well as in-depth articles about mastering alcoholic beverage sales in a convenience store environment.
Editor-in-Chief, CSD
Should I Stock Local Beer in My Beer Cave?
Beer’s Crafty Future
Can Beer Classics Compete With Emerging Alcohol Trends
Is Non-Alcoholic Beer Still Trending
C-store customers might look for local brews due to loyalty, a love of the flavors or an interest in the unique labels.
Current consumer demand requires a more eclectic beer inventory at convenience stores.
C-store customers want variety with their alcoholic beverages.
C-store customers are still flocking to non-alcoholic beer options for various reasons.
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How Should I Merchandise Wine at My C-Store?
How to Grow Beer Sales in 2023
Is Inflation Impacting Beer Sales?
How to Grow RTD Cocktail Sales
Ready-to-drink cocktail sales are growing, and promotions and stocking variety will help boost sales more.
C-store retailers can try multiple avenues to merchandise wine, including showcasing new arrivals at the entrance and using promotional signage.
Strategizing with promotions is one way c-stores can grow beer sales.
Consumers are likely to continue purchasing beer despite inflation, as prices have gone up less than for most other market-basket items.
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