EG America, owner of Cumberland Farms and nine other c-store banners, has entered an agreement with Krispy Krunchy Chicken to open locations under several of its banners, primarily Cumberland Farms.
The first five locations will launch inside Cumberland Farms stores across the Florida panhandle, beginning with the Santa Rose Beach store, which will open on Sept. 22.
“Our launch with Cumberland Farms in Florida is an important step for us, as it strengthens our presence in a key market and aligns Krispy Krunchy with one of the most recognized convenience store brands in the country,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “We’re building tremendous momentum, now serving all 48 contiguous states, and this collaboration highlights the strength of our premium offerings and the kind of partnerships they continue to attract.”
In addition to Santa Rosa Beach, Krispy Krunchy plans to open locations with Cumberland Farms in Destin, Gulf Breeze, Navarre and Panama City, with more to be announced later this year. All Florida panhandle sites are expected to open by the end of 2025, with further growth on the horizon in the Sunshine State and beyond.
“We’re excited to bring Krispy Krunchy Chicken and their highly craveable menu items to our north Florida locations,” said Brian Ferguson, chief marketing officer, EG America. “Cumberland Farms is a daily destination for millions thanks to our exceptional coffee, fast and friendly service and unmatched convenience. Partnering with Krispy Krunchy allows us to elevate the food experience even further by delivering the quality and flavor our customers want, right when they need it.”
With 1,500 retail locations and 18,000 team members across the U.S., EG America is one of the fastest-growing convenience store retailers in the country. As the operator of Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf ‘N Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb and Turkey Hill stores, the company is owned by EG Group, a U.K.-based fuel station and convenience store retailer.
