Cumberland Farms and f’real foods help to build awareness for Make-A-Wish during the companies’ special f’real day promotion.

On May 20, Cumberland Farms and f’real foods sponsored a 99 cent f’real day to help raise money to make a child’s wish come true. In an effort to help make wishes come true, the companies donated 25 cents from every 99 cent f’real milkshake or smoothie purchased during f’real day to Make-A-Wish.

“We couldn’t think of a better way to celebrate this year’s 99 cent f’real Day than to give back to an organization like Make-A-Wish,” said Ari Haseotes, CEO of Cumberland Farms. “We’ve built our brand on supporting charitable organizations and giving back to local communities, and we are happy to help f’real support Make-A-Wish with this promotion. We hope our customers will stop by their local Cumberland Farms for a delicious, discounted milk shake that will also help to make a child’s wish come true.”

Make-A-Wish grants more than 14,000 wishes every year and is committed to ensuring that every eligible child’s wish is granted. Their success is made possible by donations from individuals and organizations all over the world.

Dinsh Guzdar, f’real foods president stated, “f’real is a dedicated partner of Make-A-Wish and we are excited to help build awareness for the cause during the 99 cent f’real day at Cumberland Farms.” f’real is also pleased to be offering a Limited Time Only milkshake Make-A-Wish flavor, Raffi’s Frosted Cupcake, in December – a flavor created by a Make-A-Wish child during a Flavor Creation Day at f’real’s headquarters.

In the true spirit of partnership, Haseotes and Guzdar both helped blend milkshakes at the Cumberland Farms at 365 Turnpike Road in Southborough, Mass., on May 19 from 10:30am to 11:30am to kick-off the special day.

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