Cumberland Farms’ new Farmhouse Blend coffee – rolling out to Cumberland stores after six months of research, testing and blend-tasting – is being offered free to customers every Friday through Dec. 5, the company said.

The chain’s Farmhouse Blend is a medium roast with a smooth, harmonious flavor. While customers can get a free cup of the new blend every Friday, the chain is also selling all of its hot beverages of any size at just 99 cents, seven days a week.

“We felt the time was right to offer our customers an updated and delicious coffee choice at a great price,” said Ari Haseotes, president and COO for Cumberland Farms. “A great cup of coffee shouldn’t cost as much as a gallon of gas nor should anyone have to take a lot of time out of the day to get it. Farmhouse Blend is another way we provide our customers with value and convenience.”

The Farmhouse Blend is available at all Cumberland Farms stores across the Northeast. Cumberland has retail stores, gas stations, and a support system including petroleum, dairy and grocery distribution that spans 11 states across the Northeast and Florida.

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