“In the digital age of marketing, it is more important than ever to be able to connect with consumers on the go,” says DASH IN marketing and promotions manager.
DASH IN Food Stores Inc., wants its customers to “experience the difference” when visiting one of their 37 locations throughout Maryland, Delaware or Tidewater Virginia region.
With its recent integration of OpenStore by GasBuddy, its customers will do just that.
OpenStore is a complete digital marketing solution for convenience store owners. This new, modern-tech way of connecting with customers is just what DASH IN stores need to distinguish themselves among their competitors in how they market to its customers. OpenStore provides DASH IN the ability to reach drivers through a branded mobile app, individual store Web pages, mobile coupons, and social media that includes Facebook and Twitter.
“In the digital age of marketing, it is more important than ever to be able to connect with consumers on the go. Working with OpenStore allows us to do just that. We can develop a strategy to engage our customers and motivate them to come from the pumps into the store. It’s about building relationships and creating interactive customer experiences. Ultimately we feel this partnership will help us achieve our goal which is to build brand loyalty,” explained Michelle Reeves, marketing and promotions manager, DASH IN Food Stores Inc.
“We are thrilled to collaborate with DASH IN and look forward to the possibilities that digital marketing strategies will provide them,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “OpenStore is a complete turnkey solution that will support DASH IN’s strategies to reach their customers with targeted marketing and powerful messaging.”
OpenStore provides everything retailers need to bring electronically-savvy customers to their stores. This marketing platform is built and hosted by OpenStore by GasBuddy allowing businesses to concentrate on reaching and rewarding their customers instead of building and maintaining IT systems.
