Dunkin’-Donuts-LogoDunkin’ Donuts fans can now take their Belgian waffles to go with the brand’s newest breakfast sandwich.

August 24, 2016 was National Waffle Day, and in celebration of the unofficial holiday, Dunkin’ Donuts announced that it will soon be adding the new Belgian Waffle Breakfast Sandwich to its menu. The new breakfast sandwich will be available nationwide beginning Monday, Aug. 29.

The new Belgian Waffle Breakfast Sandwich features Cherrywood smoked bacon, egg and American cheese served between two thick, deep-ridged Belgian Waffles, golden brown on the outside and fluffy and light inside for a scrumptious and satisfying sandwich served any time of day.

As part of its National Waffle Day celebration, Dunkin’ Donuts has also launched a new mobile game, celebrating its winning waffles with chances to win breakfast sandwiches well into next year. Dunkin’ Donuts’ “Savor the Flavor” Instant Scratch & Win Game features a virtual waffle-themed scratch card, giving fans a daily opportunity at winning Dunkin’ Donuts mGifts. Two lucky grand prize winners will receive one year of free Dunkin’ Donuts breakfast sandwiches. The Savor the Flavor game launched on August 24, and will run through September 30. No purchase necessary, 18+ to participate. To play the game, and for official rules and additional information, visit: http://www.ddsavortheflavor.com/.

“Belgian waffles are a beloved breakfast choice, and one that is typically saved for a sit-down meal. With our new Belgian Waffle Breakfast Sandwich, we are able to make the taste of this traditional favorite available on-the-go, any time of day for our guests who look to Dunkin’ Donuts for a variety of new and innovative breakfast options,” said Jeff Miller, Dunkin’ Brands’ executive chef and vice president of product innovation.

With several breakfast sandwich choices featuring favorites such as Cherrywood smoked bacon, sausage, Wisconsin aged white cheddar cheese, freshly-baked croissants, bagels or toasted English muffins, Dunkin’ Donuts provides delicious and satisfying options available all day long, so guests can start the morning and keep running with Dunkin’ whether it’s 8 a.m. or 8 p.m. Dunkin’ Donuts also offers a full lineup of bakery sandwiches, such as Chicken Bacon, Turkey, Cheddar & Bacon and Ham & Cheddar sandwiches available any time of day as well.

Foodservice, Industry News