EG America, the fifth-largest convenience store and fuel retailer in the U.S., has introduced a new-to-industry business fleet card in partnership with AtoB, the fintech payments platform modernizing the fleet and trucking industry’s financial systems.
The Alloy Fleet+ Card, tailored to support the unique needs of fleet customers, will provide industry-leading discounts at EG America’s family of brands, best-in-class technology tools, fraud prevention tools and robust credit and credit-building options.
The card offers competitive fuel discounts at more than 1,400 EG America stores and provides purchase ability at more than 150,000 fueling locations. Alloy Fleet+ cardholders will receive a 20-cent-per-gallon discount for the first 90 days, with discounts up to eight cents-per-gallon afterward. Cardholders will also have access to exclusive non-fuel perks, Mastercard Easy Savings benefits, and 1% cash back on non-fuel expenses for those who qualify.
“The Alloy Fleet+ card is uniquely suited to meet the needs of our fleet customers, providing the security and reporting they require to support all of their vehicles — from light and medium duty to over-the-road trucks and electric vehicles (EVs),” said Craig Byerlee, head of commercial fuel sales at EG America, which operates more than 1,500 c-stores across the U.S., under banners including Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb and Turkey Hill stores. “In addition to generous fuel discounts, cardholders will have the flexibility to use this card to purchase business-related products and services anywhere that MasterCard is accepted, and earn cash back on those purchases. AtoB shares our vision of creating a payment product that challenges the current boundaries of the industry and creates a distinctive value proposition for cardholders.”
Discounts are applicable across EG America’s network of convenience stores and gas stations, including Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb, and Turkey Hill stores.
“Our goal at AtoB is to ensure that small businesses are empowered with modern tools to fight fraud, provide cost savings, deliver superior technology solutions, and democratize access to credit and credit-building solutions to an industry that has gone too long without them,” said Vignan Velivela, CEO of AtoB. “The Alloy Fleet+ Card will be another important offering that leverages the best of AtoB’s technology solutions with EG America’s strong network and offerings.”
With the launch of the card, EG America seeks to incentivize continued fuel purchases while offering exclusive perks and deep value to a growing B2B customer base.
“This product is the first of many steps we’re taking to support the needs of our business customers while delivering transformational industry innovation that differentiates us from competitors and drives continued growth,” said John Carey, president and CEO of EG America. “These businesses deserve the same customer support, spending insights, cost savings, and technology solutions as larger enterprises, and AtoB is the ideal partner to deliver this given its proven track record of modern technology solutions tailored to fleet businesses.”
The Alloy Fleet+ Card will launch in Q1 2025.
