EG America, alongside Axonet, has officially launched its Retail Media Network (RMN) assets and is now actively executing campaigns with its brand partners.
EG America’s RMN capabilities — powered by the Axonet RMN — allow its brand partners to reach its shoppers throughout the buying journey and measure and optimize media spend. From generating brand awareness on offsite properties to driving conversions in-store through digital signage and the company’s SmartRewards loyalty program, EG America is already helping early adopter brands drive meaningful sales lift and grow category share through targeted media solutions.
“Combining Axonet’s cutting-edge technology with our vast network of stores and loyal SmartRewards members creates a game-changing platform for CPG brands to connect with our guests at impactful moments during their buying experience,” said Whitney Johnson, senior vice president of marketing at EG America. “We’re excited about the forward-thinking offers and brand partnerships this collaboration is already delivering and will continue to into the future.”
“EG America is one of the premier c-store operators in the country. Coupled with the SmartRewards program, their RMN assets provide brands with enhanced digital capabilities to meaningfully and profitably drive product sales and brand awareness,” said Patrick Raycroft, CEO of Axonet. “We are already seeing very positive returns for early adopting brands tapping into EGA’s new capabilities, and we are thrilled to be supporting their growth on the Axonet network.”
With 1,500 retail locations and 18,000 employees across the U.S., EG America is one of the fastest-growing convenience store retailers in the country. The company operates Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb and Turkey Hill stores.
EG America is owned by EG Group, a U.K.-based fuel station and convenience store retailer with more than 50,000 team members across the U.K. and Ireland, Europe, Australia and the U.S.
